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Every Can Counts Brand Partnership With Popular Hard Seltzer Brand

We are very happy to announce our partnership with global hard seltzer brand, White Claw, to help inspire and encourage drink can recycling.

 

The partnership will see White Claw collaborate with Every Can Counts, drink can manufacturers and the wider recycling industry to raise awareness of the importance of recycling and increase recycling rates across both the UK and Ireland.

 

As part of the partnership, White Claw will provide funding to the Every Can Counts programme, with both brands working together to spread the message that drink cans are infinitely recyclable.

 

To mark the launch of the partnership in Ireland, Every Can Counts provided recycling support at White Claw’s summer pop-up brand activation in Dublin, which ran last month. A unique recycling cage installation in the shape of a ‘recycle swoosh’ allowed members of the public to see the progress of their recycling efforts throughout the day, while a can crusher beside the installation added an interactive element for those making their empty cans count.

 

White Claw will also be using Every Can Counts recycling bins at a number of upcoming sampling activities in the UK in order to make it easier for consumers to do the right thing with their empty cans.

 

Made with sparkling water, triple distilled spirit and a hint of natural flavour, White Claw Hard Seltzers are stocked in major retailers across the UK and Ireland.

 

Michael Dean, Head of Marketing at White Claw, said: “Being one of the most popular hard seltzer brands, it’s so important to us that each and every one of our drink cans sold in the UK and Ireland are recycled.

 

With the support of Every Can Counts, we’re confident that we can do our bit to help inspire our customers to close the loop when it comes to empty cans.”

 

Róisín O’Brien, Every Can Counts Programme Manager, said: “We’re very excited to announce our latest partnership with White Claw. It’s great to see such a globally recognised brand taking steps to help raise awareness and encourage drink can recycling.

 

“Consumers are increasingly conscious of the environment and their impact on it, but there’s definitely more we can do with White Claw and the wider industry to drive positive change in the years to come.”

 

Every Can Counts is a unique partnership formed between drink can manufacturers and the wider recycling industry, all with the goal of reaching a 100% recycling rate for drink cans.

 

Last year saw record-highs for the UK’s recycling rates with more than four out of five drink cans sold in the country being recycled as nationwide lockdowns made it easier for people to recycle.

 

Ireland has one of the highest rates in Europe for aluminium drink can recycling and recovery, with 89% of cans sold in the country being recycled or recovered in 2019.

 

Whether studying, working, at events or festivals, Every Can Counts wants to increase the collection of cans and spread the word that both aluminium and steel drink cans are endlessly recyclable.

It’s Back! – The Tidy Towns & Can It! Awards

How can you increase recycling in your area?  How can you encourage more people to recycle?  Simple, you need to Can It!

That is, you need to take part in the Tidy Towns competition and enter the Can It! special award sponsored by Every Can Counts.

Back, by popular demand, the Can It! award challenges Tidy Towns groups to expand the drink can recycling facilities in their community and to spread the word that drink cans recycle forever.

We’re offering €1,500 to the group that sets up the most can recycling points in a variety of locations in relation to their population size – so everyone has a chance at winning!

Here’s what you need to do:

  • Identify a need – find venues that might needs can recycling bins & obtain permission to start an Every Can Counts programme on the premises
  • Contact- email everycancounts@aluproireland.ie to order a drink can recycling pack* for that venue
  • Enter – fill in the application form here and email it to everycancounts@aluproireland.ie
  • Bonus prize – post a picture/video of how you are communicating to the community that drink cans are endlessly recyclable.  Tag Every Can Counts Ireland in your post and you could win a can crusher for your town.  

 

Energy drink cans, beer and cider cans, soft drink cans, it doesn’t matter what they contain, ALL drink cans are endlessly recyclable.  By recycling drink cans you are saving energy and resources while also keeping precious materials in the recycling loop. In 2019 Ireland recycled or recovered 89% of drink cans, with your help we think do more.  With the power of community, and the Tidy Towns, we’re aiming for 100% drink can recycling.

Thank you for making Every Can Count!

 

*Each pack contains three indoor recycling bins, branded liner sacks and posters to advertise the campaign.  Once bins are full the bin can be placed with mixed dry recycling for collection, or brought to the nearest can bring bank. 

COVID-19 Causes Environmental Wake-Up Call for Ireland

A whopping 90% of Irish consumers say that since the Covid-19 outbreak, it is more important than ever to take care of our planet and the environment, a European-wide study by drink can recycling initiative, Every Can Counts, has found.

Almost all (92%) of the survey respondents in Ireland said it is an urgent task to tackle recycling, while 90% said that considering recycling and its importance for the planet is an obligation of all citizens and consumers, not just world leaders. Despite this however, the survey also discovered that in these uncertain economic times, 55% of Irish consumers say the economy is currently a priority over the environment.

In the wake of Sir David Attenborough’s latest film, A Life On Our Planet, as well as his joining Instagram at 94 and achieving one million followers in record-breaking time, it seems environmental issues are finally coming to the fore. Within the film’s poignant and hard-hitting introduction, Attenborough says, “The natural world is fading. This film is my witness statement and my vision for the future. The story of how we came to make this, our greatest mistake, and how, if we act now, we can yet put it right.”

It seems this seed has been well and truly planted in the minds of the Irish people with 78% stating that during the pandemic they have recycled more than ever, suggesting that the increase in time spent at home has made it easier for people to do their bit and recycle more. Only 61% however, said they often or always recycle when at work and even less when out and about at 47%.

91% of Irish respondents said they would like to do more when it comes to recycling and a massive 82% feeling that more needs to be done in general to encourage recycling.

 

Of the 14 European countries surveyed, Romania, Hungary, Poland and Italy came up top trumps when quantifying the importance of recycling with scores of 90% plus. Ireland came in 9th place with 80%, and the Netherlands registered last, with just 52% saying they think recycling is important.

However, when looking at how Covid-19 has changed the minds of the masses regarding the environment and taking care of the planet, Ireland is ranked up top in joint 3rd place, alongside the UK and Greece (90%), whilst Poland comes in last with just 73%.

Below: European countries ranked in order of agreeing with the following statement: After Covid-19 it is more important than ever to take care of our planet / environment and recycle.

Romania 94%

Italy 93%

Ireland 90%

UK 90%

Greece 90%

Spain 89%

Hungary 87%

Serbia 87%

France 86%

Austria 84%

Belgium 82%

Netherlands 79%

Czech Republic 78%

Poland 73%

Summer Picnics & On-the-go Recycling Tips by Every Can Counts

Drink can recycling

At Every Can Counts we believe the summer months are made for eating and drinking outdoors.  The Irish weather may sometimes like to challenge that theory, but armed with rain jackets, a whole host of flimsy umbrellas and a Child of Prague statue we’re still determined to get out there and make the most of it.  

Once you have the know-how you can cope with just about anything, and the same can be said of having a delicious on-the-go recycling friendly  meal in your favourite park, beach, or even in the back garden.  Whether you’re hosting a family BBQ, or picnicking in a local park, beauty spot, or at the seaside, a little bit of prep goes along way for you and the planet alike.

Festival recycling

 

During the summer months I take Every Can Counts on tour, travelling to all sorts of events across the island of Ireland, encouraging drink can recycling.  From the many pitfalls and experiences I have had at these events and conversations with other seasoned festival folks and colleagues I’ve compiled a few tips to make your outdoor feast as green and delicious as possible:

  • Reusable cup – they’re brilliant, but if you’re like me and hate carrying extra things you might find them cumbersome. So I’ve opted for a stojo coffee cup that folds into itself, it’s the same size as a compact mirror (which I also don’t carry with me).  However if you’re not willing to invest in something fancy, stackable cups will do just as well.  Top tip – bring a small wet bag to place them in after use so the dregs don’t get around your bag.
  • Water bottle – Again, I hate carrying extra things so I choose to carry an empty water bottle, or only half fill it, and seek opportunities to refill it if I need water throughout the day. Parks, beaches and beauty spots have really upped their game when it comes to providing drinking water on tap.  Of course my water bottle is made of metal because, not only does metal recycle forever, it also keeps cold drinks cooler for longer!
  • Cans – Naturally I’m a fan. There are now a huge variety of canned drinks besides the carbonated classics.  Water is particularly handy, when you’ve left the bottle behind, many places including Teddy’s Ice Cream in Dun Laoghaire now sell Cano Water, which is a re-sealable endlessly recyclable can of still or sparkling water.  Carbonated flavoured waters are great for breaking up the hydration monotony, I particularly like the Ballygowan apple, elderflower and lemon flavour or Vit Hits raspberry watermelon with Ceylon tea. Remember to bring reusable straws if you have smallies with you who haven’t mastered the art of drinking from a can yet.   There’s also a huge new no/low alcohol beer movement, besides canned wines (great if you don’t want to open a full bottle) and hard seltzers (White Claw Black Cherry is my favourite).  Once you’re done it’s easy to crush and carry them with you until you find a recycling bin.  We offer free recycling packs to organisations, if you spot a venue that could use one of these packs get in touch here.
  • Spoon – I bring spoons from home. None of these fancy bamboo cutlery packs with their fancy price tag for me thanks!  Everything can be eaten or prepared with a spoon, I’ve worked through salads, soups, curries, burrito bowls, all with my trustee spoon.  It’s also handy for refusing wooden stirrers while getting hot drinks.  Again, make sure to bring a little bag to pop it into so it doesn’t muck up your bag while dirty.  A word of warning, your housemates/family members may notice the lack of spoons in the drawer if like me you forget to wash and return them.
  • Foil wrapping – It keeps all your prepped foods fresh but can double up as a foil plate you can use to eat just about everything from. It’s so versatile, I’ve formed it into a temporary dog water bowl when in a jam.  It’s also uber-easy to clean (just wipe down afterwards) and recycle (scrunch into a ball with all the other clean foils and pop it into the nearest recycling bin).
  • Foil foods for your shopping list – Yoghurt and cream cheese lids, foil wrapped tea cakes, cakes, and chocolate, if it’s wrapped in foil (the kind that doesn’t spring back after you scrunch it) you can add it to the foil bundle that is endlessly recyclable. Think of those individual portion cherry bakewells, sweet mallow filled tea cakes and some spreadable cheeses.  Foil, like cans, is endlessly recyclable, so keep this in mind when writing your picnic/bbq shopping list.
  • Dedicated recycling bag – bring one bag that’s dedicated to collecting recycling and let everyone know what you expect them to put in there. Before the feeding frenzy begins is usually the best time to outline your recycling rules.  Read through the national recycling list here, at mywaste.ie.
  • PYO – pick your own. Raspberries are in season right now, blackberries, gooseberries and blackcurrants are soon to follow. Not only are they a delicious treat, but also a fun family activity. A quick google can usually lead you to where they’re grown wild, or you can visit one of them many PYO farms. Grab a basket or a jar and get picking!
  • Clean BBQ-ing – The big decision is what fuel to use.  Propane burns much cleaner than both wood or charcoal, but there are some organic charcoal options available.  For the clean-up, use soy-based cleaning products.  These natural alternatives are equally efficient and don’t leave behind any chemical residues.  Remember to always check local rules when it comes to barbecuing at beauty spots.

Drink can recycling

Above all the most important rule of enjoying the outdoors is to ‘Love this Place and Leave no Trace’.  Every time we pack up our van after a festival, I look back over the space we’ve just vacated, our campsite, our dining room, our dance floor, and I take great pride that there was no evidence of our fun.  Like  it never happened and we were never there at all, as it should be.

-Róisín 

Programme Manager, Every Can Counts Ireland