Every Can Counts Expands in Ireland

Every Can Counts Expands in Ireland

The Every Can Counts programme is expanding across the nation and there was no better place to start than at this year’s Electric Picnic.  The campaign aims to boost the recycling of drink cans whilst people are away from the home, and thanks to the additional funding from Repak, Every Can Counts will be found at more events than ever before!

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Encouraging recycling across Europe

On the go, on-line, encouraging recycling across Europe

Recycling fans across Europe were united in their enthusiasm for drinks can recycling this summer, helping Every Can Counts reach more consumers than ever before through their activities at beaches, tourist attractions, shopping centres and music festivals.  The fun also worked on-line thanks to a new game, which encouraged users of social media across Europe to learn more about recycling while collecting ‘virtual’ cans against the clock.

Hosted on Facebook, the aim of the #OlympiCAN game was to engage with online audiences across nine European countries, including Ireland.  The game had a sporting theme and tasked the players to sprint along a running track jumping hurdles and collecting as many empty drinks cans as possible within 60 seconds, earning points for every can recycled. Players who scored 1000 points or more were able to enter a prize draw to win a national prize of €150 of Amazon voucher. In every country players recording more than 2000 points qualified for the main European draw, for the chance to win a shiny aluminium bicycle, made from 800 recycled aluminium beverage cans. Regular updates and a weekly competition ‘leaderboard’ ensured the competition remained strong for a total of six weeks.

The game resulted in a huge boost in online engagement for each country and significantly increasing awareness of the Every Can Counts message. Over 20,000 players took part across Europe, reaching an online audience of over 2 million people  and attracting over 5,000 new ECC page ‘likes’ on Facebook. In Ireland we managed to have a social reach of nearly 140,000 and a social engagement level of over 1,300.

The lucky winner of the ‘Ricicletta’ aluminium bicycle was student Katarina Hadzic, aged 20, from Zrenjanin, Montenegro, pictured here with Every Can Counts programme manager Jelena Kis.  In Ireland the national prize winner was Fiona Cronin, who received the Amazon vouchers.

Every Can Counts Brand Manager Jonathan Easthope said “Once again Every Can Counts has had a very busy summer encouraging people at a wide variety of events across the UK, and Europe to recycle their drink cans and give them another life.  The OlympiCAN game not only supported our summer events programme in each country, it brought a new dimension to our marketing communications and helped us reach new consumers with our important message about the need to recycle cans whenever and wherever possible.”

The OlympiCAN game was the result of co-operation across the European Every Can Counts network. It was developed and project managed by digital marketing agency UCME, based in Thessaloniki, Greece, with help from the local Every Can Counts team and Alupro in the UK. The ‘Ricicletta’ bike is made in Italy under licence from CiAL, the Italian Consortium for the Recovery and Recycling of Aluminium.

OlympiCan

Summer of sport is the focus of new online game

Drinks can recycling programme Every Can Counts has launched a new online game to get users of social media across Europe to think more about recycling.

Hosted on Facebook, the #OlympiCAN game aims to engage with online audiences across nine European countries, including Ireland.

The new game has a sporting theme and tasks players to sprint along a running track jumping hurdles and collecting as many empty drinks cans as possible within 60 seconds, collecting points for every can recycled. Players who score 1000 points or more are then entered into a prize draw to win a national prize. In Ireland the winner will receive €150 Amazon vouchers.  Across Europe those scoring over 2000 qualify for a further prize draw for a chance to win a ‘Ricicletta’ bicycle made of 800 recycled aluminium beverage cans.

The OlympiCAN game is the result of co-operation across the European Every Can Counts recycling network. It has been developed and project managed by digital marketing agency UCME, based in Greece, with help from Every Can Counts team and Alupro in the UK. The ‘Ricicletta’ bike is made in Italy under licence from CiAL, the Italian Consortium for the Recovery and Recycling of Aluminium – sister organisation to Every Can Counts project manager Alupro.

Jonathan Easthope,  Every Can Counts brand manager in the UK, says: “Earlier this year our Can Dunk game achieved high levels of engagement across Europe and provided a great springboard for the national Every Can Counts programmes to promote their activities to a wide audience of consumers.  The sporting theme of the new #OlympiCAN game means we can link it to the outdoor events we all attend throughout the summer across Europe to promote recycling ‘on the go’ – and it’s already getting some great results. ”

Every Can Counts #OlympiCAN is available on Facebook and open for entries until 26th August.

Can Crushers roll out begins in Co. Meath

Every Can Counts Ireland rolls out new crushers

Every Can Counts Can Crushers roll out begins in County Meath

In Ireland, an estimated 180 million drinks cans are consumed per annum outside the home, either ‘on the go’ or by employees in the workplace. Every Can Counts estimates that an organization of 50 employees could recycle 3,000 drinks cans per year by making recycling part of their everyday routine.

Can crushers are onsite in Tayto Park and Trim Castle as roving can crushers, which will be stationed at various public areas in Trim, including schools and the library. The can crushers allow cans to be separately recycled on site, wherever they are situated and are a novel way to engage the public in recycling. Once crushed each crusher has capacity for 2,000 cans – 20 bin bags and the material recovered is much cleaner than that in our on street bins. If cans are clean from contamination they are easier to sort for recycling and can crushers makes this simple.

Trim Tidy Towns are currently collecting cans, throughout the year as part of Every Can Counts and recycling them through Panda Waste recycling division IPR. We would like to see many more Tidy Towns groups taking a similar initiative around Meath and making use of this valuable resource for the community. Remember cans have a value and can be traded for cash.

Every Can Counts received Agenda 21 funding to provide can crushers in Meath and Dún Laoghaire Rathdown County Councils, this is a wonderful resource for separated can recycling, in these areas.  Dún Laoghaire Rathdown County Council have supported community and educational facilities by supplying can crushers, St. Andrew’s College being the most recent beneficiary, with Shankill TT and IADT signed up to receive their can crushers to complement their individual waste management projects.

If your Tidy Towns group or school or indeed company would like to get involved in separating cans for recycling and perhaps donating the proceeds of your cans locally, please get in touch with Every Can Counts or your local authority Environmental Awareness Officer.

Limerick TLC

TLC Murroe teams up with Every Can Counts

Every Can Counts supported the Limerick TLC event 25th March in Murroe village.

The major clean-up TLC2 took place on Good Friday, 25th March 2016 when volunteers were encouraged to come out once again in force to clean up in their local areas throughout the city and county.

Team Limerick Clean-Up2 (TLC2), is an initiative sponsored by the JP McManus Benevolent Fund and administered by Limerick City and County Council. Endorsed by Paul O’Connell, the official partners include Mr Binman, The Limerick Leader and Limerick’s Live 95FM and Every Can Counts will be there in support. Some new ECC members took part in the event and we were there to support them.

Commenting at the launch, Paul O’Connell said; “Our inaugural event was incredible with over 10,000 volunteers taking part. Next year we hope to get more sports clubs and schools involved so the whole concept of keeping your locality tidy starts at a grass roots level upwards. We all know that general litter waste in our city and county is an on-going issue, so we asked volunteers to come out again on Good Friday and enjoy the morning picking, sweeping and clearing their areas – essentially it was easy and a bit of fun!”

Limerick TLCSue Ann Foley, Chairperson of the JP McManus Benevolent Fund said; “We are delighted that TLC2 took place again this year. This is a great initiative in which communities throughout the whole of Limerick can participate across all generations to help make our county a cleaner place. I would like to acknowledge the tremendous support which Limerick City and County Council provides TLC2, along with our partners Mr Binman, The Limerick Leader and Limerick’s Live 95FM.”

TLC2 has a dedicated website www.teamlimerickcleanup.ie where volunteers can register; the email address is tlc@limerick.ie.