IRELAND BREAKS RECORDS WITH ALL-TIME HIGH DRINK CAN RECYLING RATE OF 89%

It’s been a year of doom and gloom but Every Can Counts Ireland is thrilled to announce a new aluminium drink can recycling and recovery rate of 89% – a staggering statistic meaning Ireland has one of the highest rates in Europe and overtakes the UK for the first time by a massive 13% (the UK is currently sat at 76%).

Every Can Counts is a not-for-profit initiative with a vision to achieve a 100% recycling rate for valuable aluminium drink cans, and this new figure comes as a massive step forward in their quest. The new figure reveals another enormous jump up 16% in just one year and means that nine out of ten cans are now being recovered for recycling!

Interestingly, the announcement comes after a Europe-wide survey found that a whopping 90% of Irish consumers say that since the Covid-19 outbreak, it is more important than ever to take care of our planet and the environment.

The survey also found that a massive 92% said it is an urgent task to tackle recycling and 90% said that considering recycling and its importance for the planet is an obligation of all citizens and consumers, not just world leaders.

And with our fragility as human beings having been put into perspective in a big way over the last year, combined with an unprecedented amount of time spent at home, 78% of Irish respondents stated that during the pandemic they have recycled more than ever.

 

Commenting on the figure, Róisín O’Brien, Every Can Counts Programme Manager says, “This new 89% figure shows the importance of recycling for the planet is really starting to hit home with Irish consumers. And now with many people now working and socialising from home it has made it even easier to recycle as we all know what bins aluminium should go in.”

CEO of Repak Ltd, Séamus Clancy comments, “We are delighted with the recycling and recovery result for drink cans! It is a huge leap forward for citizens, recovery operators, and the environment in general. Aluminium is infinitely recyclable making recycling drink cans an incredibly simple and effective way of helping the planet.”

In fact, the figures also show that only 47% said they recycle when out and about with 60% attributing this to not enough recycling bins on the streets, in public spaces, parks, beaches, or on trails. And with the country set for further easing of restrictions on 18th December, it’s more important than ever to address the issue of on-the-go recycling to keep the new rate flying high.

“The shocking impact of the pandemic has touched the lives of everyone in Ireland,” Róisín continues. “Covid-19 has encouraged us all to think more about the direct impact of our actions on our planet. The damage we have caused shouldn’t be the legacy we leave behind; we must act now to reverse our actions by changing how we behave, especially when out of home, in order to protect our environment.”

The Irish respondents echoed this call to action with 91% saying they would like to do more when it comes to recycling and a massive 82% feeling that more needs to be done in general to encourage recycling.

“It’s amazing to see Ireland leading such a great environmental example. Long may it continue!”