It’s Back! – The Tidy Towns & Can It! Awards

How can you increase recycling in your area?  How can you encourage more people to recycle?  Simple, you need to Can It!

That is, you need to take part in the Tidy Towns competition and enter the Can It! special award sponsored by Every Can Counts.

Back, by popular demand, the Can It! award challenges Tidy Towns groups to expand the drink can recycling facilities in their community and to spread the word that drink cans recycle forever.

We’re offering €1,500 to the group that sets up the most can recycling points in a variety of locations in relation to their population size – so everyone has a chance at winning!

Here’s what you need to do:

  • Identify a need – find venues that might needs can recycling bins & obtain permission to start an Every Can Counts programme on the premises
  • Contact- email to order a drink can recycling pack* for that venue
  • Enter – fill in the application form here and email it to
  • Bonus prize – post a picture/video of how you are communicating to the community that drink cans are endlessly recyclable.  Tag Every Can Counts Ireland in your post and you could win a can crusher for your town.  


Energy drink cans, beer and cider cans, soft drink cans, it doesn’t matter what they contain, ALL drink cans are endlessly recyclable.  By recycling drink cans you are saving energy and resources while also keeping precious materials in the recycling loop. In 2019 Ireland recycled or recovered 89% of drink cans, with your help we think do more.  With the power of community, and the Tidy Towns, we’re aiming for 100% drink can recycling.

Thank you for making Every Can Count!


*Each pack contains three indoor recycling bins, branded liner sacks and posters to advertise the campaign.  Once bins are full the bin can be placed with mixed dry recycling for collection, or brought to the nearest can bring bank. 

The Naked Collective Join Every Can Counts

We are very happy to announce our first ever drinks brand partnership in Ireland with carbon neutral, Irish start-up, The Naked Collective.

The Naked Collective join forces with Every Can Counts, drink can manufacturers and the recycling industry with an aim to engage and encourage more people to recycle their drink can.

As part of the partnership, The Naked Collective will provide funding to the Every Can Counts programme, with both brands working together to spread the message that drink cans are endlessly recyclable.

Founded in 2019 and based in County Kildare, The Naked Collective specialises in vegan, low-sugar vitamin drinks and non-alcoholic larger designed to meet the needs of both health and eco-conscious shoppers.  As such their first two product ranges, Mude and So.Beer are packaged in infinitely recyclable drink cans.

The Naked Collective is a carbon-neutral company. From sourcing its plant-friendly ingredients to recyclable and compostable packaging for its cans and boxes, sustainability is at the forefront of the brand.

Its partnership with Every Can Counts Ireland builds on its sustainability commitments and will help it achieve its goal of ensuring that 100% of its cans are recycled.

Niall Phelan, Co-Founder of The Naked Collective said:

“From the ingredients we use, to our processes and packaging, our aim as a brand is to make the world a healthier, better place.

 “We’re a purpose-led company and our decision to partner with Every Can Counts shows exactly that. The partnership is us doing our bit to increase recycling rates in Ireland.”

Róisín O’Brien, Every Can Counts Ireland Programme Manager, said:

“We’re very excited to announce our first Irish drink brand partnership with The Naked Collective.

 “The company fits so well with what we’re trying to achieve as we both have the same mission – to save precious energy and resources by ensuring each and every drink can is recycled. We’re looking forward to working with The Naked Collective over the next year to help raise awareness and inspire recycling throughout the nation.”




To celebrate the partnership we’re giving away a hamper full of Mude and So.Beer can.  See details of how to enter below:

The Naked Collective Competition

Terms and Conditions:

  • In order to enter the competition participants must respond to the question posed with the correct answer.
  • Entries must be submitted before midnight on Thursday 22nd in order to be included in the competition.
  • Every Can Counts will select 1 entry at random from across all of the above social media channels.
  • We will contact the winner directly and they will subsequently be announced on our social media channels.

The winner will be selected at random from all of the entries.

Good luck!


It’s been a year of doom and gloom but Every Can Counts Ireland is thrilled to announce a new aluminium drink can recycling and recovery rate of 89% – a staggering statistic meaning Ireland has one of the highest rates in Europe and overtakes the UK for the first time by a massive 13% (the UK is currently sat at 76%).

Every Can Counts is a not-for-profit initiative with a vision to achieve a 100% recycling rate for valuable aluminium drink cans, and this new figure comes as a massive step forward in their quest. The new figure reveals another enormous jump up 16% in just one year and means that nine out of ten cans are now being recovered for recycling!

Interestingly, the announcement comes after a Europe-wide survey found that a whopping 90% of Irish consumers say that since the Covid-19 outbreak, it is more important than ever to take care of our planet and the environment.

The survey also found that a massive 92% said it is an urgent task to tackle recycling and 90% said that considering recycling and its importance for the planet is an obligation of all citizens and consumers, not just world leaders.

And with our fragility as human beings having been put into perspective in a big way over the last year, combined with an unprecedented amount of time spent at home, 78% of Irish respondents stated that during the pandemic they have recycled more than ever.


Commenting on the figure, Róisín O’Brien, Every Can Counts Programme Manager says, “This new 89% figure shows the importance of recycling for the planet is really starting to hit home with Irish consumers. And now with many people now working and socialising from home it has made it even easier to recycle as we all know what bins aluminium should go in.”

CEO of Repak Ltd, Séamus Clancy comments, “We are delighted with the recycling and recovery result for drink cans! It is a huge leap forward for citizens, recovery operators, and the environment in general. Aluminium is infinitely recyclable making recycling drink cans an incredibly simple and effective way of helping the planet.”

In fact, the figures also show that only 47% said they recycle when out and about with 60% attributing this to not enough recycling bins on the streets, in public spaces, parks, beaches, or on trails. And with the country set for further easing of restrictions on 18th December, it’s more important than ever to address the issue of on-the-go recycling to keep the new rate flying high.

“The shocking impact of the pandemic has touched the lives of everyone in Ireland,” Róisín continues. “Covid-19 has encouraged us all to think more about the direct impact of our actions on our planet. The damage we have caused shouldn’t be the legacy we leave behind; we must act now to reverse our actions by changing how we behave, especially when out of home, in order to protect our environment.”

The Irish respondents echoed this call to action with 91% saying they would like to do more when it comes to recycling and a massive 82% feeling that more needs to be done in general to encourage recycling.

“It’s amazing to see Ireland leading such a great environmental example. Long may it continue!”

COVID-19 Causes Environmental Wake-Up Call for Ireland

A whopping 90% of Irish consumers say that since the Covid-19 outbreak, it is more important than ever to take care of our planet and the environment, a European-wide study by drink can recycling initiative, Every Can Counts, has found.

Almost all (92%) of the survey respondents in Ireland said it is an urgent task to tackle recycling, while 90% said that considering recycling and its importance for the planet is an obligation of all citizens and consumers, not just world leaders. Despite this however, the survey also discovered that in these uncertain economic times, 55% of Irish consumers say the economy is currently a priority over the environment.

In the wake of Sir David Attenborough’s latest film, A Life On Our Planet, as well as his joining Instagram at 94 and achieving one million followers in record-breaking time, it seems environmental issues are finally coming to the fore. Within the film’s poignant and hard-hitting introduction, Attenborough says, “The natural world is fading. This film is my witness statement and my vision for the future. The story of how we came to make this, our greatest mistake, and how, if we act now, we can yet put it right.”

It seems this seed has been well and truly planted in the minds of the Irish people with 78% stating that during the pandemic they have recycled more than ever, suggesting that the increase in time spent at home has made it easier for people to do their bit and recycle more. Only 61% however, said they often or always recycle when at work and even less when out and about at 47%.

91% of Irish respondents said they would like to do more when it comes to recycling and a massive 82% feeling that more needs to be done in general to encourage recycling.


Of the 14 European countries surveyed, Romania, Hungary, Poland and Italy came up top trumps when quantifying the importance of recycling with scores of 90% plus. Ireland came in 9th place with 80%, and the Netherlands registered last, with just 52% saying they think recycling is important.

However, when looking at how Covid-19 has changed the minds of the masses regarding the environment and taking care of the planet, Ireland is ranked up top in joint 3rd place, alongside the UK and Greece (90%), whilst Poland comes in last with just 73%.

Below: European countries ranked in order of agreeing with the following statement: After Covid-19 it is more important than ever to take care of our planet / environment and recycle.

Romania 94%

Italy 93%

Ireland 90%

UK 90%

Greece 90%

Spain 89%

Hungary 87%

Serbia 87%

France 86%

Austria 84%

Belgium 82%

Netherlands 79%

Czech Republic 78%

Poland 73%