Every Can Counts is a partnership between drink can manufacturers, the recycling industry, and drink brands.
We’re passionate about the infinite recyclability of drink cans and our mission is to inspire people to do the right thing with their empty cans by recycling them. We achieve this by communicating the benefits of recycling drink cans and improving and promoting ‘on the go’ can recycling facilities.
Every Can Counts began life in the UK in 2009, the Irish programme started in 2012 and there are now programmes in 16 countries across Europe. In this time we’ve signed up thousands of organisations to the programme and inspired attendees at hundreds of events. But we’re always hungry for more.
We want 100% can recycling in Europe. It’s ambitious, and exciting, but we believe it’s possible. Join us on our journey, and find out how we can work together to make every can count.